📄 Research Paper

White Paper

Using Technology for Customer Acquisition to Grow Your Small Business

📊 Executive Summary

In today's competitive landscape, small businesses face unprecedented challenges in customer acquisition. Traditional marketing methods are becoming increasingly expensive and less effective, while consumers demand more personalized, community-driven experiences.

This white paper explores how Dealsby's innovative referral marketing platform leverages geolocation technology and community networks to create sustainable growth for local businesses.

Key Insight

Referred customers have a 37% higher retention rate and 25% higher profit margins compared to customers acquired through traditional advertising.

🎯 The Challenge

Small businesses typically spend 7-8% of revenue on marketing, yet struggle to measure ROI effectively. The rise of digital advertising has created a pay-to-play environment that often favors larger competitors with deeper pockets.

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Rising Acquisition Costs

Customer acquisition costs have increased 60% over the past five years.

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Declining Ad Effectiveness

Traditional digital ads see declining click-through and conversion rates.

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Local Discovery Gap

Consumers want local options but struggle to discover quality businesses.

💡 The Dealsby Solution

Dealsby transforms word-of-mouth marketing into a scalable, measurable, and rewarding experience for both businesses and consumers. By combining geolocation technology with community-driven referrals, we create a self-sustaining ecosystem of local commerce.

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Hyperlocal Targeting

Reach customers within your service area with precision-targeted campaigns.

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Community Amplification

Leverage existing customer networks to expand reach organically.

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Measurable ROI

Track every referral from share to conversion with transparent analytics.

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